AI seo tools , by Otterly.ai , since 2023
Otterly.ai
Tracks brand mentions across ChatGPT, Google AI Overviews, Perplexity and Copilot.
- WEB
- API
What Otterly.ai does
Otterly.ai monitors a set of search prompts across four AI engines (ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot) and reports brand mention frequency, citation sources and share of voice versus competitors. It targets marketing teams starting out in AI-search monitoring who want a lower entry price than enterprise AEO suites.
What you get: Multi-engine AI mention tracking (ChatGPT, Google AIO, Perplexity, Copilot), GEO URL audits, Share-of-voice competitor comparison, Agent Analytics for AI-referral traffic.
Typical jobs: Starting AI-search visibility monitoring on a limited budget; Benchmarking share of voice against named competitors in AI answers; Feeding AI mention data into Looker Studio dashboards.
Worth knowing: No permanent free tier; 7-day free trial with no credit card required, per Otterly's help center (one third-party source cites 14 days, treat 7 days from the official help center as authoritative).
What users complain about: A tester who ran Otterly alongside competing tools over multiple months found no consistent correlation between increased AI brand mentions and actual traffic or conversions. (Reddit thread (via theanswerenginereport.com summary))
Pricing and plan limits
Verified August 2026| Plan | Monthly | Annual (per mo) | Limits |
|---|---|---|---|
| Lite | $29 | $25 | 15 search prompts, 4 AI engines tracked, daily tracking, 1,000 GEO URL audits/mo, 1 workspace |
| Standard | $189 | $160 | 100 search prompts, 4 AI engines, unlimited workspaces, API 2,000 req/mo, 5,000 GEO URL audits/mo |
| Premium | $489 | $422 | 400 search prompts, 4 AI engines, API 5,000 req/mo, 10,000 GEO URL audits/mo |
| Enterprise | not disclosed | n/a | Starting around $1,000/mo, custom prompts/API |
Where it wins
- High G2 satisfaction (4.9/5, 53 reviews) with users repeatedly praising easy setup and an intuitive interface
- Cheapest documented entry point in the AI-search-visibility category at $25-29/mo
Where it falls short
- A tester running Otterly alongside competing tools over several months found no consistent correlation between increased AI mentions and actual traffic or conversions
- Prompt-based pricing escalates quickly at scale, and three of the advertised AI engines can cost extra depending on plan
- Dashboard clutter is the most common usability complaint despite the high average rating
How we scored it
Full methodology| Criterion | Weight | Score | Contribution |
|---|---|---|---|
| Capability | 30% | 7.0 | 2.10 |
| Value for money | 25% | 6.5 | 1.63 |
| Ease of use | 15% | 8.0 | 1.20 |
| Maturity | 15% | 6.0 | 0.90 |
| Support & docs | 10% | 6.5 | 0.65 |
| Momentum | 5% | 7.5 | 0.38 |
| Weighted total | 100% | 6.9 | 6.90 |
Alternatives to Otterly.ai
Chosen by editors, not sponsors-
Surfer SEOPaidClosest match on capability
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ClearscopePaidClosest match on capability
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FrasePaidClosest match on capability
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MarketMuseFreemiumHas a free tier
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