Frase logo

AI seo tools , by Frase.io, Inc. , since 2017

Frase

AI content briefs, article drafts and SERP research bundled with on-page audits.

Pricing Paid not disclosed
Free tier No
Platforms
  • WEB
Our score 7.1/10

What Frase does

Frase pulls SERP data to auto-generate content briefs and outlines, drafts articles with built-in AI, and runs on-page 'Content Guard' audits to catch ranking drops. It's aimed at solo bloggers up through small agencies who want brief-to-draft workflow in one tool rather than a pure grading engine.

What you get: SERP-driven content brief generator, AI article drafting, Content Guard rank-drop audits, Internal linking suggestions, FraseCMS hosting add-on.

Typical jobs: Generating content briefs for freelance writers; Drafting first-pass articles for a blog; Monitoring published pages for ranking regressions.

Worth knowing: No permanent free plan; 7-day free trial (no card required) capped at 5 articles, 50 audit pages, 25 AI prompts, up to 3 seats.

What users complain about: The required keywords feature does not function properly, and users cannot control the length of text very well. (searchatlas.com Frase review)

Pricing and plan limits

Verified August 2026
Plan Monthly Annual (per mo) Limits
Starter $49 $39 1 seat, 1 site, 10 articles/mo, 50 audit pages/mo, Content Guard on 3 pages
Professional $129 $103 3 seats, 5 sites, 40 articles/mo, 250 audit pages/mo, Content Guard on 15 pages
Scale $299 $239 5 seats, 10 domains, 100 articles/mo, 1,000 audit pages/mo, Content Guard on 50 pages
Enterprise not disclosed n/a Custom seats, domains and limits

Where it wins

  • Lower entry price ($39-49/mo) than most content-optimization competitors
  • Combines brief generation, drafting and rank-drop monitoring in one subscription instead of three tools

Where it falls short

  • The required-keywords feature does not reliably enforce term usage and word-count control is weak, per reviews
  • UI has a real learning curve; new users report feeling lost without watching tutorials first
  • Trustpilot rating sits at just 1.4/5 (49 reviews) despite much higher G2/Capterra scores, and auto-save has been reported as flaky, causing lost articles

How we scored it

Full methodology
Criterion Weight Score Contribution
Capability 30% 7.5 2.25
Value for money 25% 7.0 1.75
Ease of use 15% 6.5 0.97
Maturity 15% 7.5 1.13
Support & docs 10% 6.5 0.65
Momentum 5% 6.5 0.33
Weighted total 100% 7.1 7.10

Alternatives to Frase

Chosen by editors, not sponsors

Similar tools in AI seo tools