AI social media tools , by Metricool (Adsmurai) , since 2014
Metricool
Analytics-heavy scheduler with a usable free tier; X/LinkedIn cost extra
- WEB
- MOBILE
- API
What Metricool does
Metricool pairs social scheduling with strong cross-channel analytics, including ads and web analytics plus a Looker Studio connector, aimed at freelancers and agencies who prioritize reporting depth at a lower price than Sprout Social.
What you get: Cross-channel analytics with Looker Studio connector, Ads + web analytics alongside social scheduling, Competitor tracking (Advanced), PDF/PPT exportable reports.
Typical jobs: Freelancer needing a free plan for one brand before scaling; Agency wanting unified ads + social + web analytics in one report; Team needing a Looker Studio connector for client reporting.
Worth knowing: Direct WebFetch of metricool.com/prices failed twice (404, then connection reset via /en/prices variant); figures reconstructed from multiple independent 2026 pricing-tracker sources which disagree on the Advanced-tier brand cap (15 vs 50), flagged as approximate pending manual verification.
What users complain about: One of the most common complaints about Metricool is its confusing and clunky user interface. (G2/Trustpilot aggregation via socialchamp.com)
Pricing and plan limits
Verified August 2026| Plan | Monthly | Annual (per mo) | Limits |
|---|---|---|---|
| Free | Free | Free | 1 brand; X (Twitter) and LinkedIn not included at no cost |
| Starter | $20 | $240 | up to 10 brands per third-party pricing trackers, $25/mo if billed monthly, +$5/mo per connected X or LinkedIn account |
| Advanced | $53 | $636 | brand cap reported inconsistently across sources (15-50 brands), $67/mo if billed monthly, +$5/mo per connected X or LinkedIn account |
Where it wins
- Genuinely usable free plan for a single brand, rare among competitors
- Analytics regarded as best-in-class for the price, ads, web and social analytics unified with a Looker Studio export
- Significantly cheaper than Sprout Social/Hootsuite at similar profile counts
Where it falls short
- X (Twitter) and LinkedIn are paid add-ons (+$5/account/month) on every tier, including paid plans
- User interface criticized as confusing and clunky, leading to wasted time
- No Mastodon support as of mid-2026, unlike newer competitors such as Postiz
How we scored it
Full methodology| Criterion | Weight | Score | Contribution |
|---|---|---|---|
| Capability | 30% | 8.0 | 2.40 |
| Value for money | 25% | 8.0 | 2.00 |
| Ease of use | 15% | 5.0 | 0.75 |
| Maturity | 15% | 7.0 | 1.05 |
| Support & docs | 10% | 6.0 | 0.60 |
| Momentum | 5% | 7.0 | 0.35 |
| Weighted total | 100% | 7.2 | 7.20 |
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