AI social media tools , by Later (Later Inc., formerly Latergramme) , since 2014
Later
Visual content calendar for Instagram-first creators; free plan retired
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What Later does
Later is a visual-first scheduling tool built around Instagram grid planning, link-in-bio pages, and AI-assisted best-time-to-post recommendations. It targets creators and small brands who plan content visually across Instagram, TikTok, and Facebook.
What you get: Visual Instagram grid planner, Link-in-bio page builder, AI credits for caption/content assistance, Best-time-to-post recommendations per platform.
Typical jobs: Instagram-first creator planning a cohesive visual grid; Small brand needing a link-in-bio page bundled with scheduling; Team wanting approval workflows for visual content (Growth+).
Worth knowing: Prices shown are billed-yearly monthly-equivalent rates (25% discount); monthly billing is higher. Legacy free plan referenced in Later's help center is not offered on the public pricing page as of verification date.
What users complain about: Reviewers report unexpected subscription charges, denied refunds, and unresponsive customer service. (Trustpilot (via postplanify.com))
Pricing and plan limits
Verified August 2026| Plan | Monthly | Annual (per mo) | Limits |
|---|---|---|---|
| Starter | $18.75 | $225 | 1 social set (8 profiles), 1 user, 30 posts per profile/month, 5 AI credits/month; higher price if billed monthly |
| Growth | $37.50 | $450 | 2 social sets (16 profiles), 2 users, 180 posts per profile/month, 50 AI credits/month |
| Scale | $82.50 | $990 | 6 social sets (48 profiles), 4 users, unlimited posts per profile, 100 AI credits/month |
Where it wins
- Best visual grid planner/preview for Instagram-heavy brands
- Link-in-bio page included even on the Starter plan
- Up to 2 years of analytics history and trend forecasting on Scale
Where it falls short
- Trustpilot rating only 1.3/5, among the lowest of major schedulers, driven by billing and refund complaints
- Complex post types (Stories, Reels, carousels) reported to freeze or lose formatting during publishing
- Permanent free plan discontinued, now only a 14-day trial, unlike Buffer's ongoing free tier
How we scored it
Full methodology| Criterion | Weight | Score | Contribution |
|---|---|---|---|
| Capability | 30% | 7.0 | 2.10 |
| Value for money | 25% | 6.0 | 1.50 |
| Ease of use | 15% | 8.0 | 1.20 |
| Maturity | 15% | 8.0 | 1.20 |
| Support & docs | 10% | 4.0 | 0.40 |
| Momentum | 5% | 6.0 | 0.30 |
| Weighted total | 100% | 6.7 | 6.70 |
Alternatives to Later
Chosen by editors, not sponsors
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