AI automation & no code workflows (ai automation tools) , by Clay Labs, Inc.
Clay
Sales data-enrichment tool that waterfalls dozens of providers into one table
- WEB
- API
What Clay does
Clay is a spreadsheet-style GTM automation tool that enriches lead lists by "waterfalling" through 100+ data providers and AI research agents (Claygent), then pushes results into a CRM or outbound sequencer. Aimed at sales/RevOps teams building prospecting workflows.
What you get: Multi-provider data waterfalls, Claygent AI research agent, Spreadsheet-style table UI, CRM sync & outbound sequencer integration, HTTP API/webhook actions.
Typical jobs: B2B lead list enrichment before outbound campaigns; Automated account/contact research for sales teams; Building custom GTM data pipelines feeding a CRM.
What users complain about: "they're stealing credit usage by running stuff that was never intended to run" (https://www.trustpilot.com/review/clay.com)
Pricing and plan limits
Verified August 2026| Plan | Monthly | Annual (per mo) | Limits |
|---|---|---|---|
| Free | Free | Free | 500 actions/month, 100 data credits/month, up to 200 rows/table, unlimited seats |
| Launch | $167 | n/a | 15,000 actions/month, 3,000 data credits/month, up to 50,000 rows/table |
| Growth | $446 | n/a | 40,000 actions/month, 6,000 data credits/month |
| Enterprise | not disclosed | n/a | Custom actions/credits, unlimited audiences |
Where it wins
- Waterfall enrichment across 100+ providers in one interface saves stitching together separate point tools
- Unlimited seats on every plan (including Free) removes per-seat cost anxiety common in sales tools
- Claygent AI research agent can handle open-ended lookups beyond structured data providers
Where it falls short
- Trustpilot rating of just 2.4/5, with recurring reports of credits being consumed by processes users didn't intend to run
- Steep learning curve for non-technical users: "Simple tasks of finding the decision maker and his email turns into endless research"
- Reliability complaints including data loss: "all my search thus far got deleted" after a routine action
How we scored it
Full methodology| Criterion | Weight | Score | Contribution |
|---|---|---|---|
| Capability | 30% | 8.0 | 2.40 |
| Value for money | 25% | 4.0 | 1.00 |
| Ease of use | 15% | 5.0 | 0.75 |
| Maturity | 15% | 5.0 | 0.75 |
| Support & docs | 10% | 4.0 | 0.40 |
| Momentum | 5% | 9.0 | 0.45 |
| Weighted total | 100% | 5.8 | 5.80 |
Alternatives to Clay
Chosen by editors, not sponsors
Similar tools in AI automation & no code workflows (ai automation tools)
Source-available workflow automation with code nodes and self-hosting
- WEB
- API
The largest no-code automation marketplace, 9,000+ apps, billed per task
- WEB
- API
Web-scraping and browser-automation platform built around reusable Actors
- WEB
- API