AI automation & no code workflows (ai automation tools) , by Zapier, Inc. , since 2011
Zapier
The largest no-code automation marketplace, 9,000+ apps, billed per task
- WEB
- API
What Zapier does
Zapier connects web apps into automated "Zaps" (trigger + action workflows) without code, plus AI-assisted Zap building, tables and interfaces. It is the broadest third-party app marketplace of any automation tool, aimed at non-technical business users and SMB ops teams.
What you get: 9,000+ app integrations, Multi-step Zaps with filters/paths, AI-assisted Zap building (Copilot), Zapier Tables & Interfaces, Webhooks.
Typical jobs: Lead routing between CRM and marketing tools; Automated internal notifications (Slack/email); Simple SaaS-to-SaaS data sync for non-technical teams.
Worth knowing: Task-tier pricing scales continuously with volume selected at checkout; figures above are illustrative low/high tiers pulled directly from zapier.com/pricing on verification date.
What users complain about: "burned through my monthly task allowance in less than 48 hours without warning" (https://www.trustpilot.com/review/zapier.com)
Pricing and plan limits
Verified August 2026| Plan | Monthly | Annual (per mo) | Limits |
|---|---|---|---|
| Free | Free | Free | 100 tasks/month, 1 user, two-step Zaps only, daily Copilot message cap |
| Professional | $29.99 | $19.99 | 750 tasks/mo at entry tier (scales to 100,000+ tasks/mo at higher price); 1 user |
| Team | $103.50 | $69 | 2,000 tasks/mo at entry tier (scales to 100,000+ tasks/mo); up to 25 users |
| Enterprise | not disclosed | n/a | Custom task volume, unlimited users |
Where it wins
- Largest integration catalog of any automation tool (9,000+ apps), lowering the odds of hitting an unsupported integration
- Most mature product with the deepest documentation, template library and third-party tutorial ecosystem
- No-code UI genuinely usable by non-technical business staff
Where it falls short
- Task-based pricing means multi-step Zaps burn through the monthly quota fast, reviewers report exhausting allowances in under 48 hours
- Steep price jumps between tiers make mid-volume usage disproportionately expensive versus per-operation competitors like Make
- Cancellation/refund process is frequently criticized as deliberately difficult
How we scored it
Full methodology| Criterion | Weight | Score | Contribution |
|---|---|---|---|
| Capability | 30% | 8.0 | 2.40 |
| Value for money | 25% | 5.0 | 1.25 |
| Ease of use | 15% | 8.0 | 1.20 |
| Maturity | 15% | 10.0 | 1.50 |
| Support & docs | 10% | 8.0 | 0.80 |
| Momentum | 5% | 6.0 | 0.30 |
| Weighted total | 100% | 7.5 | 7.50 |
Alternatives to Zapier
Chosen by editors, not sponsors
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