Make logo

Visual scenario builder priced per operation, not per completed task

Pricing Freemium from $9/mo
Free tier 1,000 operations/month, 2 active scenarios, 15-min minimum interval, 5-min max execution time, 512MB data transfer
Platforms
  • WEB
  • API
Our score 7.2/10

What Make does

Make (formerly Integromat) is a visual, node-based automation builder connecting 3,000+ apps via "scenarios" with routers, filters and iterators. It targets technically-inclined ops/marketing users who want more granular control over data flow than Zapier offers.

What you get: Visual scenario/data-mapping builder, 3,000+ app integrations, Routers, filters, iterators/aggregators, Custom functions (paid tiers), Make API.

Typical jobs: Multi-branch marketing ops automations; E-commerce order/inventory sync across systems; Complex data transformation pipelines between SaaS tools.

Worth knowing: Founded as Integromat (Czech Republic), rebranded to Make in 2022 after being acquired by Celonis; exact original founding year could not be confirmed from an accessible primary source at verification time, left null rather than guessed.

What users complain about: "the platform's UI latency is a constant bottleneck" and "mapping data through native modules and filters is buggy" (https://www.trustpilot.com/review/make.com)

Pricing and plan limits

Verified August 2026
Plan Monthly Annual (per mo) Limits
Free Free Free 1,000 operations/month, 2 active scenarios, 15-min minimum interval, 5-min max execution, 512MB data transfer
Core $9 n/a 10,000 operations/month, unlimited active scenarios, 1-min interval, 40-min max execution, 5GB transfer
Pro $16 n/a 10,000 operations/month, 250MB max file size, full-text execution log search
Teams $29 n/a 10,000 operations/month, 500MB max file size, unlimited users
Enterprise not disclosed n/a Custom operations volume

Where it wins

  • Per-operation billing is generally more forgiving than Zapier's per-task model for multi-step scenarios
  • Visual data-mapper gives finer control over branching/looping logic than most no-code competitors
  • Annual billing knocks 15%+ off list price

Where it falls short

  • UI performance is repeatedly flagged as slow, one reviewer called it "the slowest service I use"
  • Steep learning curve for complex scenarios; users report needing "days" to configure workflows that look simple on paper
  • Customer support is hard to reach; reviewers describe being redirected to an "outdated wiki" instead of a human

How we scored it

Full methodology
Criterion Weight Score Contribution
Capability 30% 8.0 2.40
Value for money 25% 7.0 1.75
Ease of use 15% 6.0 0.90
Maturity 15% 8.0 1.20
Support & docs 10% 6.0 0.60
Momentum 5% 7.0 0.35
Weighted total 100% 7.2 7.20

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