Hex logo

AI data analysis , by Hex Technologies, Inc. , since 2019

Hex

Collaborative notebook and BI platform for data teams with an AI agent that writes SQL/Python and builds apps

Pricing Freemium from $36/mo
Free tier Up to 5 notebooks, limited AI credits, small compute, 7-day version history
Platforms
  • WEB
  • API
Our score 8.0/10

What Hex does

Hex is a notebook-based data workspace where analysts and data scientists combine SQL, Python and no-code cells to explore data, build interactive apps/dashboards and share them as conversational 'Threads' for self-serve Q&A. Its Notebook Agent writes queries, charts and full analyses from natural-language prompts grounded in a semantic model, used by data teams at companies like Notion and Loom.

What you get: SQL + Python + no-code notebook cells, Notebook Agent (AI writes full analyses), Threads conversational self-serve BI, Semantic model layer for grounded answers, Scheduled runs and alerts, Published interactive data apps, Version history, REST API.

Typical jobs: build interactive data app without frontend code; ask data questions in natural language grounded in company metrics; collaborative sql python notebook for data team; self-serve analytics for non-technical stakeholders.

Worth knowing: Full AI agent + self-serve Threads require the $75/editor/month Team tier or above; Community/Professional tiers have limited AI credits.

What users complain about: Once a notebook grows to 70+ cells, editing becomes painful. Ctrl-F stops jumping to the right cell and scrolling gets difficult. (G2 Hex pros and cons)

Pricing and plan limits

Verified August 2026
Plan Monthly Annual (per mo) Limits
Community Free Free Up to 5 notebooks, limited AI credits, 7-day version history
Professional $36 $36 Per editor/month, unlimited notebooks, up to 5 published apps
Team $75 $75 Per editor/month, unlimited published apps
Enterprise not disclosed n/a Custom

Where it wins

  • Powerful hybrid of notebook, SQL/Python IDE and BI dashboard
  • AI agent grounded in a semantic model reduces hallucinated answers
  • Serves both technical users (SQL/Python) and business users (Threads)
  • Mature, well-funded product used by serious data teams
  • Scheduled runs, alerts and a REST API for automation

Where it falls short

  • Per-editor pricing on Team tier ($75/editor/month) gets expensive for larger teams
  • Notebooks become hard to navigate once they grow past ~70 cells
  • Steep learning curve for non-technical users
  • Full AI agent (Threads, semantic model) gated behind the Team tier or above
  • No on-prem/self-hosting on lower tiers

How we scored it

Full methodology
Criterion Weight Score Contribution
Capability 30% 9.0 2.70
Value for money 25% 6.8 1.70
Ease of use 15% 7.0 1.05
Maturity 15% 8.5 1.27
Support & docs 10% 8.0 0.80
Momentum 5% 8.5 0.43
Weighted total 100% 8.0 8.00

Alternatives to Hex

Chosen by editors, not sponsors
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  • Querio logo
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  • Numerous.ai logo
    Numerous.ai

    Cheaper entry plan at $8/mo

    Paid 6.1/10
  • Powerdrill logo
    Powerdrill

    Cheaper entry plan at $13.27/mo

    Freemium 6.7/10

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